Colombian Law Firm, Godoy Hoyos Abogados, Launches Its New Brand

The widely known firm, with offices in Bogotá and Medellin, Colombia, introduces a new brand and changes its name to Goh.

Goh is a great law boutique firm, made up of a team with a strong professional formation and vast experience that is always seeking to provide fine solutions and add value to satisfy their clients’ needs.

They have focused their practice in the following areas. Tax law, corporate and M&A, dispute resolution, competition law, infrastructure projects, customs and foreign trade, energy and natural resources and arbitration. Goh has ample experience in all its practice areas, and this has drawn for them recognition as a true leading law firm in Colombia.

Last week they presented their new brand to their clients through a webinar featuring a live concert of the Colombian composer and singer Alejandro Gonzalez.

On the other hand, this week they had a special talk with Mr. Juan Pablo Córdoba-Garcés, the president of the Colombian stock exchange.

Catalina Hoyos, founding partner of the firm, speaks about the goal of this brand change: "We wanted a brand that stands out to be seen, to be heard, with rhythm, that would enable us to let our clients know that we are really close to them, and about our innovation and transformation power; and, of course, we wanted our brand to have great recall value."

Goh is known in the market as an innovating law firm that provides useful, honest and efficient solutions – a firm where the prestige, experience and knowledge of its team is its top competitive advantage. The team of this fine legal boutique blends in it the pragmatism, the response capability and the integration of big law firm teams.