A. Gomes launches "Visão de Sócia", a pioneering business development programme for women lawyers in Latin America

A. Gomes Marketing and Business Development has launched Visão de Sócia, a business development and management training programme designed exclusively for women lawyers in leadership positions.

The initiative seeks to address a common gap in legal education: management and business development are not traditionally part of law school curricula in Brazil, while existing management specialisation programmes are generally not designed specifically for women.

Visão de Sócia is aimed at partners, counsels, senior lawyers and professionals in leadership positions, from large full-service firms to specialised boutiques.

The training is delivered by Andréia Gomes, founder of A.Gomes and co-founder of the Latin America Legal Marketing Alliance (LALMA), and Alexandra Maffra, lawyer and consultant specialising in business development for the legal market.

The programme focuses on two challenges frequently faced by women reaching leadership positions within law firms: gaining visibility and generating business, while also addressing behavioural and relationship-related barriers.

It also includes a talk show with female general counsel and individual consulting sessions.

The first edition took place on September 25 at Praça São Lourenço in São Paulo and was fully booked. A.Gomes plans new cohorts for November 2026 and February 2027.

Key facts

• Initiative: Visão de Sócia
• Organiser: A.Gomes Marketing and Business Development
• Focus: Business development, management and female leadership in the legal profession
• Target audience: Partners, counsels, senior lawyers and women in leadership positions
• Trainers: Andréia Gomes and Alexandra Maffra
• First edition: September 25, 2026, São Paulo
• Status: Sold out
• Next cohorts: November 2026 and February 2027
• Distinctive feature: A specialist programme designed exclusively for women lawyers and focused on business development within law firms