Auxadi brings together nearly 120 finance directors in Miami to discuss investment in Latin America

Auxadi held the second edition of LATAM Days Miami on 10 November 2026 at the Padrón Campus of Miami Dade College. The event brought together nearly 120 finance directors from companies planning operations in Latin America. The 25 speakers came from companies, associations, institutions and international promotion agencies. The seven roundtables covered business experiences in Miami, economic trends, talent management and foreign investment.

The role of local teams in regional expansion

Víctor Salamanca, CEO and president of Auxadi, opened the event by highlighting the economic weight of the Latino community in the United States. “The Latino economy within the United States is, in itself, a global powerhouse,” he said. By his estimate, if measured separately, it would be the fourth-largest economy in the world.

The first roundtable focused on leadership and talent management. Speakers agreed that companies must adapt their management to conditions in each country and maintain close communication with local teams. They also highlighted the flexibility and adaptability required to manage operations across several Latin American markets.

Miami as a commercial gateway to Latin America

Felix Renta, of Arturo Fuente, a premium cigar manufacturer and sponsor of the event, reviewed the company’s expansion and explained how it recovered from several fires while maintaining its main factory in the Dominican Republic.

At the “Why Miami?” roundtable, Eric Olafson, of the Port of Miami, estimated that approximately 50% of US trade is linked to Latin America. Participants highlighted the resources the city offers companies operating in the region, including its network of customs brokers and the availability of specialised professionals.

Eduardo Gamarra, of Florida International University (FIU), analysed security cooperation between the Trump administration and Latin American countries. In his view, closer ties strengthen the economic appeal of a region that continues to receive growing Chinese investment.

Investment opportunities in Mexico, Peru, Brazil and Chile

Manrique Blen, vice president and head of business development and account management at the Miami hub of Auxadi, moderated a roundtable at which representatives from four Latin American markets shared their perspectives.

• Mexico. Estela Cachoua, of the Mexican Chamber of Commerce, said the United States continues to need Mexican talent and highlighted geographical proximity as a competitive advantage.
• Peru. Grethel Celis, of PromPerú, identified cooperation agreements with the Port of Miami as one of the foundations of the economic relationship with Florida.
• Brazil. Igor Brandão, of ApexBrasil, said the country plans to make significant investments in public security.
• Chile. Jaime Silva, of ProChile, highlighted the reduction in corporate income tax as an incentive to attract investment and cited the strategy of Microsoft in the country.

Inflation, local capabilities and regulation

At the roundtable on business expansion in Latin America, Fernando Ors, of Reental, identified inflation and local capabilities as two of the main challenges. He also described tokenisation and artificial intelligence as drivers of what he called “a genuine social revolution”. Stephano Maciel, of ATTRUS, said that, in his experience, regulation was the main obstacle in the expansion process.

Spain and Miami as complementary platforms

Alessio Mazzanti, of Latam Investment Banking, highlighted Spain’s role as a gateway to the European market for many Latin American companies. He said that a growing number of family offices are establishing themselves in Spain, while Miami is consolidating its position as a banking and financial services centre.

Closing the event, Salamanca stressed that opportunities vary from country to country and that taking advantage of them requires market knowledge, talent and a local presence. He also thanked the speakers, sponsors and attendees for their participation and offered companies the support of Auxadi for their expansion from Miami and in other markets.

Air Europa, Arturo Fuente and Mana Tech Miami were the official sponsors. Miami Dade College and the Spain-US Chamber of Commerce helped organise the event.

Auxadi provides accounting, tax, payroll, transfer pricing, international mobility and corporate legal advisory services in more than 50 jurisdictions through 26 subsidiaries in Europe, the Middle East, Africa and the Americas. It has 14 offices in the Americas, with three of its main operational centres in Miami, Madrid and Amsterdam.

Key facts

• Event. Second edition of LATAM Days Miami, organised by Auxadi on 10 November 2026 at the Padrón Campus of Miami Dade College.
• Participation. Nearly 120 finance directors and 25 speakers across seven roundtables.
• Agenda. Foreign investment, talent management, regulation and business expansion in Latin America, with contributions on Mexico, Peru, Brazil and Chile.
• Official sponsors. Air Europa, Arturo Fuente and Mana Tech Miami.
• Collaborating organisations. Miami Dade College and the Spain-US Chamber of Commerce.