Romero Pineda’s renovation on the eve of its 40th anniversary

February 27, 2018

Four decades of excellence – since 1978 

Since 1978 Romero Pineda & Associates has enjoyed being one of the most important law firms in El Salvador and Central America.  Its outstanding client portfolio has positioned it as one of the most exclusive and specialized providers of legal services.  

In this, its 40th Anniversary year the firm is rebranding itself with a new image, reflecting evolution and deliberate steps to guide its associates to new heights. 

Romero Pineda provides professional legal services in strategic areas of law key to doing buisnes El Salvador and the Central American region i.e. corporate law, banking, finance, aeronautics, intellectual property, litigation, tax and regulations for a variety of industries. Through its extensive global network as exclusive member of LexMundi in El Salvador, the team has a crystal clear understanding of its international clients needs.  The firm is known for its combination of experience, creative thought and strategic legal development, its team of lawyers and the trust of its multinational and local clients, each leaders in their individual market areas. 

Unique digital identity: The firm has a cloud installed digital platform, designed to store all of its clients´ and case information.  Its website, www.romeropineda.com, is refreshed daily with legal and institutional information for clients, followers and site visitors.  Always abreast of market trends, it has also shared how e-commerce is regulated in each country of the Central American region.Recognition and awards:  Over the past 10 years, Romero Pineda has received over 100 awards, nominations and high rankings by prestigious institutional legal evaluators such as Cambers and Partners, Legal 500, IFLR 1000, LACCA, among others.

“We’re at the eve of completing our first forty years.  We are filled with enormous satisfaction and empowered by our successful history to continue with renewed purpose, excitement and innovative thinking, improving our systems, as well as creating venues to integrate our attorneys and placing ROMERO PINEDA & ASSOCIATES into the future, leaving a memorable path” - Dr. Roberto Romero Pineda (President).

For the last 40 years the firm has displayed its logo that denotes elegance, knowledge and tradition.  During this period, the logo itself received awards and recognition not only for its design, but for the achievements of the talented attorneys the image represents.

New Brand identity: 

Our new brand is comprised by the logo (”Romero Pineda”) joined on top with the symbol or isotype

(R, P, A).  Our new logo transmits the prestige and firm history. The Roman inspired typography transmits the roots, the transcendence and the prestige of the firm. The blue color denotes a legal tradition, stability and solvency. The stylized and elegant isotype combines tradition, creativity and a modern mood. As the initials “R”, “P” y “A”, have been so prominent in the heritage of our last graphic symbol; they will be always part of us. 

The colors and the new design:

• BLACK: One of main colors is black, it advocates the absence of color absorbing light without any reflection. Black is a strong and neutral color and aesthetically  associated with confidence, elegance and sobriety. 

• PETROLEUM BLUE: The range of blue represents life, growth and future. The use of blue means perseverance, authority and confidence. We selected a darker hue that is associated with seriousness, knowledge, analytical character and honesty.

• YELLOW: Represents intelligence, creativity, light and life, a new beginning.

• GRAY: Neutrality and stability.

• WAVES: The waves in the logo of the firms´ new image are inspired to depict energy, the ocean waves and the music, one of our founder’s hobbies. It also represents the harmony of the firm’s environment.  

Our new logo stands for its avant-garde design that projects our firm’s elegance, sophistication and energy. The new design provides a modern functionality for our markets reflecting our capacity to adapt to our clients. The new brand image represents modernism, technology and the strength of our professional staff who offer a unique and specialized service.