Morena Zavaleta

Morena joined Arias on 1998 as head of the Intellectual Property and Lifesciences Law Department and became regional IP partner in 2000.

She has over 25 years of experience in this practice area; with her knowledge and experience, she structured the department in all seven fully-integrated offices in six countries of Central America. Morena has worked with some of the largest national and international companies in the region.

She has participated in several Due Diligence processes of IP rights and Health regulation for important international transactions such as Citi Group sale in the region and manages trademark portofolios for renowned multinational and local companies. Also, Morena has participated in litigation and protection of several world known trademarks, copyrights, patents, and with the litigation team in trans-border cases, among others.

Morena has also been active in pro bono work, with activities in Hospital Bloom, Clinica Tacuba, and with Cyrus R. Vance Center for International Justice and "Fundación Lidera"; she organized, for the first time the event of El Salvador chapter of Women in Profession (WIP), this activity aims to promote the participation of women in the legal profession, providing them with the necessary tools to achieve this. Addiotionally, she actively participates in the IP group of AmCham advising microenterprises, among others.

In addition, she is a member of the Board of Directors of the Salvadoran Intellectual Property Association (ASPI). She is also an active member of the International Trademark Association (INTA) as part of the Non-Traditional Trademarks Committee, and of the Intellectual Property Committee of the American Chamber of Commerce.

Education

• Law Degree from the University Dr. José Matí­as Delgado. Authorized as a practicing Attorney and Notary Public by the Supreme Court of El Salvador. Masters in Intellectual and Industrial Property from EAE Business School and the University of Barcelona

Academic Activities

• Member of the National Children’s Hospital Benjamín Bloom Association.

Memberships

• Member of the International Association for the Protection of Intellectual Property (AIPPI). El Salvador representative before the Interamerican Association of Intellectual Property (ASIPI). Board member of the Salvadoran Association of Intellectual Property (ASPI). Member of the International Trademark Association (INTA) in the Non-Traditional Trademarks Committee. Member of the Legal Studies Center (CEJ). Member of the Intellectual Property Committee and Legal Studies of the American Chamber of El Salvador (AMCHAM). International Bar Association (IBA)

Awards and Recognitions

• Morena has been ranked in the Band 1 category for her practice in the Intellectual Property department and recognized as Leading Individual by Chambers Latin America and Chambers Global. LACCA Approved by her Intellectual Property practice. Listed in the World Trademark Review ranking in the GOLD category as one of the highlights in the practice of intellectual property professionals. Listed as Leading Individual by The Legal 500 Ranked as Patent and Trademark Star by IP Stars. Listed by Whos Who Legal for her Intellectual Property practice. Winner of the Client Choice Award. Client Choice recognizes those law firms and lawyers around the world that stand apart for the excellent client care they provide and the quality of their service.