VIVANCO & VIVANCO to Participate in Latin America IP Summit

Vivanco & Vivanco | São Paulo will host the IAM and WTR Live: Latin America IP Summit on November 11 and 12, bringing together professionals shaping the intellectual property agenda in Latin America. The event is jointly organized by World Trademark Review (WTR) and Intellectual Asset Management (IAM), two internationally recognized publications specializing in trademarks and patents.

The two-day program will bring together intellectual property directors from multinational corporations, trademark portfolio managers, litigators, public policy professionals and law firms from across the region.

VIVANCO & VIVANCO will participate through Guillermo Camacho, Partner, who will serve as a panelist on Thursday, November 12, at 12:00 p.m. in the session "Supercharging your trademark portfolio," one of the central sessions of the second day.

A portfolio-focused discussion

Camacho will participate alongside corporate intellectual property professionals, including Lina Betancourth Betancur, Legal Manager at Colombina, and Octavio Guerrero Martínez, IP Manager at Grupo Alen. The session will be moderated by a senior representative of Vaz e Dias Advogados & Associados.

The panel will address three topics identified by the organizers:
Anticipating bad-faith registrations. How to identify and counter applications filed by third parties seeking to appropriate another party’s trademark or force a negotiation.
Thinking globally, filing strategically. How to align a cross-border trademark portfolio with the business’s actual priorities rather than accumulating registrations by inertia.
Incorporating AI-powered monitoring. How new monitoring tools can be used to support faster and better-informed decisions.
The regional intellectual property context

Latin America presents a distinctive challenge in trademark protection, as there is no single regional trademark title. Businesses seeking protection across the region must navigate different legal regimes.

Decision 486 of the Andean Community applies in Bolivia, Colombia, Ecuador and Peru. Brazil, Mexico, Chile and Colombia are members of the Madrid Protocol, while other significant jurisdictions remain outside the system. Examination criteria, opposition periods and evidentiary standards regarding use also vary between offices.

This fragmentation has practical implications for trademark portfolio management. Protecting a portfolio of 20 trademarks in 10 countries can involve numerous proceedings, each subject to its own deadlines, fees and formal requirements.

The panel will also address AI-assisted monitoring. Trademark monitoring has traditionally involved manual review of official gazettes, visual and phonetic comparisons, and the management of opposition deadlines. Automated detection tools are changing this process by enabling simultaneous monitoring of official registries, marketplaces and social media.

The use of these tools also raises legal questions concerning the evidentiary value of algorithmic detection in opposition proceedings, the documentation of due diligence when initial screening is performed by a system, and responsibility for false negatives.

The summit’s agenda
The relevance of the summit extends beyond the trademark portfolio session. The program includes discussions on standard-essential patents (SEPs), including the role of Brazilian courts in global litigation strategies and Colombia as an emerging forum; protection of trade secrets throughout the employment cycle; IP strategy in life sciences; online counterfeiting; and the development of AI-enabled intellectual property teams.

Announced participants include intellectual property professionals from Pfizer, Ericsson, Novo Nordisk, Bayer, Nubank and Safra, as well as firms such as Dannemann Siemsen and Licks Attorneys.

The event will also include lunches and networking sessions.

Brazil will serve as the host country for the summit. São Paulo is the venue for the event and is a major center for intellectual property activity in the region.

VIVANCO & VIVANCO’s participation
For VIVANCO & VIVANCO, the participation represents a further presence in a regional intellectual property forum. The firm has offices in several countries in Latin America, the United States, Europe, Canada and the United Kingdom, and intellectual property is among its areas of specialization.

Camacho is a lawyer with postgraduate training in international law and experience advising on corporate, tax and intellectual property matters.

His participation alongside intellectual property managers from industrial groups in Colombia and Mexico places VIVANCO & VIVANCO within a panel focused on the management and protection of trademark portfolios in a regional context.

The firm’s participation places it among the firms and legal technology providers involved in the summit.

vivancoyvivanco.com