Alessandri Boosts INTA’s Unreal Campaign in Chile: Education for Conscious Consumption

Unreal Campaign, a global educational initiative of the International Trademark Association (INTA), has strengthened its presence in Chile with the active participation of associates from the Chilean firm Alessandri, Laura Hernández Bethermyt and Eliseo Albornoz.

The campaign seeks to raise awareness among young people aged 14 to 23 about the importance of intellectual property and the risks of counterfeiting, promoting responsible consumption and respect for legitimate trade. This initiative is rolled out through interactive presentations and digital platforms, and by 2025 it plans to reach more than 25 educational establishments in different regions of the country, empowering new generations.
Hernández Bethermyt and Albornoz led successful training sessions in Chillán and Santiago as part of the campaign’s expansion in Chile.

Laura, senior associate, member of INTA’s Unreal committee, and representative of the Latam subcommittee in Chile, shared her thoughts on the campaign’s impact:

"Being able to be present throughout the country, hand in hand with organizations such as the National Trade Foundation for Education (COMEDUC), in alliance with the National Chamber of Commerce (CNC), has allowed us to spread the word about this great campaign. Currently, Alessandri and the campaign have reached more than 100,000 students worldwide, and that number is expected to continue to grow with the support of everyone involved in their practice area."

The associate gave a presentation at the Mabel Condemarín Grimberg Technical Institute in Chillán, where she shared with girls interested in the topic.

For his part, Eliseo conducted a training session at the